Kindle Fire 2 from November to August next month.
As well all know, Amazon had been so superior in Android tablet market especially in last quarter of last year when it’d successfully shipped over 5 million units of Kindle Fires and made further profits through the Amazon App Store that sold variety of contents and apps for Kindle Fire. With the holyday season is still 6 months away, especially Christmas and New Year celebrations, Amazon has high hopes that by moving the original release date of
Kindle Fire 2 from November to August, it could have a chance to reduce the pressure from Google Nexus 7, Samsung GALAXY Tab 2 and the rumored iPad mini, from taking charge the 7-inch tablet market.
However, if that is the case, then Amazon could otherwise still keep the price of Kindle Fire 2 at $199 with the consequence of taking loss of each tablet sold.
This situation is actually similar when Amazon sold Kindle Fire 1 at $199 price tag. That time, even though Amazon had been taking loss of every Kindle Fire sold, Amazon could still patch the loss and make more profits by selling contents and apps on Amazon App Store to Kindle Fire users. So apparently, this is the best strategy that will likely be used again by Amazon when selling the Kindle Fire 2.
|Google Nexus 7|
So we should wait and see whether Kindle Fire 2 could survive or not from the attacks of Tegra 3 quad-core tablet Google Nexus 7 and other Android counterparts, including the rumored iPad Mini as well.